Pierre Cardin "One Day Job"

In Turkey, 92% of university students still live only with the money their father gives them. That means, on Father’s Day, the gifts are indirectly bought by the fathers, But this year daddy’s money was not accepted in Pierre Cardin Stores. Instead, a One-Day Job offered to youngsters. After a hard working day at the stores, they bought a father’s day gift with their own effort. In this way, youngsters had a chance to experience their first job, and understand what their father’s dedicate to them. And most importantly fathers had gifts to be proud of in this Father’s Day.
Effie Awards - Effie Worldwide
Golden Effie Award, Original Brand Experience, Pierre Cardin One Day Job
2016
 
Effie Awards - Effie Worldwide
Golden Effie Award, Great success with small budget, Pierre Cardin One Day Job
2016
 
Effie Awards - Effie Worldwide
Golden Effie Award, Textile, Accessories, Fashion, Pierre Cardin One Day Job
2016
 
Effie Awards - Effie Worldwide
Golden Effie Award, Success on Special Occasions, Pierre Cardin One Day Job
2016
 
Golden Drum
Silver Drum, Pierre Cardin One Day Job, Service promotion events, Pierre Cardin One Day Job
2015
 
Felis Awards, Felis Award/ Best PR Campaign, Pierre Cardin One Day Job
2015
 
Felis Awards, Felis Award/ Best Direct Response Campaing, Pierre Cardin One Day Job
2015
 
Turkish Advertising Foundation, Crystal Apple Awards, Pierre Cardin One Day Job
2015
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